Licensing radical product innovations to speed up the diffusion
نویسندگان
چکیده
منابع مشابه
Licensing radical product innovations to speed up the diffusion
Inventors can commercialize innovative products by themselves and simultaneously license the technology to other firms. The licensee may cannibalize sales of the licensor, but this can be compensated by gains from royalties. We show in this paper how licenses can be used strategically to speed up the new product diffusion process in two instances of markets: (i) a market with strong Intellectua...
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ژورنال
عنوان ژورنال: European Journal of Operational Research
سال: 2014
ISSN: 0377-2217
DOI: 10.1016/j.ejor.2014.05.031